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Guerrilla Marketing Principles - The origin of "guerrilla marketing" and its fundamental principle could be explained according to some existing literature. Generally, the "guerrilla marketing" is an example of the transfer of military-related and warfare-related vocabulary to the marketing domain. A favorite book explicitly stimulating these positive developments- and the introduction of the words "guerrilla marketing"- was "Marketing Warfare" (Ries and Trout, 1986), in which the authors state that commerce tasks are a battle to suppress the customer's mind. By interpreting different war situations and quoting the famous military strategist V on Clausewitz (1873) commerce as a battleground is built. In this, the key elements are understood by resemblance to an environment of military conflict. In particular the Burger War (McDonalds vs. Burger King) and the Cola War (Coca Cola vs. Pepsi) are used as examples of battles with words ...

The Guerrilla Marketing Strategy - A bare-bones marketing fund doesn't have to mean the extinction or interruption of your marketing proposal. These guerrilla marketing tactics can be deployed by small business owners at a low cost (or at no expenditure at all). There's an age-old adage that says you have to spend money to make money. This paraphrase, attributed to a Roman playwright specified Plautus who lived about 200 times B.C., has been paraphrased so often that one would think it was an irrefutable business maxim; but such is not always the case. As evidence, consider nearly every single video, photo, meme or other digital content that has "gone viral" during the last decade, and pit those examples against the marketing safaruss and ads that had thousands-if-not-millions of ad dollars behind them that came flat. If it were true that you must spend money to make money, then wouldn't these well-funded marketing endeavors be the most honored? If it ...