6 Simple Marketing Strategies to Build Your Business
6 Simple Marketing Strategies - Marketing is the most common problem that beings running or starting small and medium-sized businesses ask me about. Commonly, they say something like," I've located some ads but they just don't seem to be doing anything ." In other statements, not bringing them the customers, patrons or sales they desire.
Marketing Is More than Advertising
But marketing and advertising are not synonymous and' targeting a few ads' is never going to draw the kind of business a small business needs to be successful.
Marketing is a process, not an occurrence. It commits planning marketing aims and applying (often a series of) selling strategies to achieve them. Now that doesn't mean marketing has to be a complicated process. But it does mean you have to know what you want to achieve and get out there and work at it. Here are six simple-minded marketing strategies or policies you can use to increase your customers and sales.
Six Simple Marketing Strategies to Build Your Business
1. Render some free courses/workshops related to your product or services
In your home, in a rented venue or through a regional education institution such as a Community College. Target specific audiences or occasions, if appropriate. For instance, someone with a beading business might offer special workshops on Beaded Christmas Job or Beading for Girls. A yoga instructor might offer a class such as Yoga for Men.
2. Join regional business organizations and networking groups
Many, such as home-based business groups, are inexpensive to join. And the marketing interests are huge. Once they get to know you and what you do, the other business people in your group will mention your enterprises to others and may even give you referrals. Local business organizations are also great opportunities to create and participate in some cooperative marketing policies, such as maintaining special Market Daylight or other events.
3. Create or become front and center in a humanitarian event
You can get huge amounts of press for occasions like this -- which can carry into new customers. One regional craftsman has drawn newspaper grocery bags which he is selling with all advances going to a selected charity, for example. But you don't even have to go to the tribulation of creating your own occurrence; countless charities have established occasions that you can become a very visible part of by becoming a sponsor. Discover 10 Ways to Get Known for more on charity-based marketing strategies in this blog.
4. Create your own blog
Create your blog and use it to build an public of people who would be interested in your product or services. Creating a blog is easier than creating a website, and savvier too. Then write regularly about topics related to your the enterprises and what your business is doing. You'll start connecting with other bloggers, business people, and possible customers.
5) Join and use Twitter
If you have time to get to know and use various categories of social media, do. But if you exclusively have period for one, Twitter is my pick of all the social media out there because it's so quick and easy to use. An article How to Twitter: a Get Started Guide will have you up and tweeting in no time. As for marketing policies, be sure you don't utilization Twitter alone to promote your make but to meet and conversation with like-minded people who may be interested in what you're doing. Also read How to Use Twitter to Promote Your Business about the fifth strategy .
6) Ask for referrals
If you operate a service-based business, you know that I have saved the best for last now, because asking for referrals is the easiest and least time-consuming of all the marketing policies in this article. It really impels me wonder why it's also one of the least use marketing strategies. If you don't regularly ask your satisfied clients for referrals because you don't know how or feel awkward doing it, also read my Ask for Referrals article; it caters writes you can use to make it easier to do.
The Marketing Rope
Don't get me wrong; there's nothing wrong with advertising. It's just that in most cases it won't be not effective commerce unless it's part of a coordinated marketing plan. Think of marketing as a rope and advertising as one strand of the rope. How strong is a one strand rope going to get?
A mix of commerce or marketing strategies, such as advertising in conjunction with the marketing strategies above, will get you the marketing arises you demand. None of these commerce or marketing strategies are going to draw hosts of clients overnight but, expecting you have a good products or services, if you do them and work at them consistently, you will see an increase in customers and sales.